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Cafe Field Coolant

Coolant / screen-wash jug lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Coolant with real shelf pull.

Client Cafe Field

Description

Cafe Field is a fictional brand concept for coolant / screen-wash jug. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Coolant with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of coolant / screen-wash jug under invented brand Cafe Field; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for coolant / screen-wash jug; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cafe Field, built original hierarchy for coolant / screen-wash jug, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Coolant with real shelf pull.' margin callouts.

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