Product Packaging Design
Bloom Trace Soft Repair Cream
Cream-and-gold botanical jar with lemon-olive theatre and Soft Trace. Bloom Skin. callouts.
Client Bloom Trace
Description
Bloom Trace is a fictional botanical bodycare house for Soft Repair Cream: a redesigned white glass jar with warm gold lid band, original petal-trace leaf crest, BLOOM TRACE wordmark, Soft Repair Cream hierarchy, Kokum · Centella · Licorice Soft Blend cue, Botanical Soft Formula badge, and Net Wt. 100g footing — never YOUR BRAND, Narson manufacturing chrome, or cloned Ayurvedica proprietary-blend service posters. We staged the jar as hero on dark stone under soft beige sunbeam light, then floated lemons, olives, rosemary, chamomile, and a cream swirl cue outside the pack with exterior badges for Kokum Comfort Butter, Centella Soft Care, Daily Elastic Glow, and 100g Ritual Jar so the collection tile reads as warm spa stretch-comfort lifestyle theatre, clearly distinct from Tracivra Leafstack scar cream, Alveryn body milk, Luniselle Soft Dew rituals, and neighbouring personal-care packs shipping in parallel. Soft elasticity and moisture packaging language only — not medical advertising. No Narson Group, phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep premium white jar on stone stretch-mark cream energy, kokum/centella/licorice botanical storytelling, lemon-olive spa props, and warm cream-gold atmosphere as the concept — but invent Bloom Trace as the brand spine with Soft Repair Cream hierarchy and an original petal-trace crest (never YOUR BRAND placeholders, Narson lockups, or identical proprietary-blend service headlines). Outside the dieline, floating citrus/herb props plus exterior headline Soft Trace. Bloom Skin. lift the jar into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft skin-comfort wellness language only.
Problem statement
Stretch-mark cream boards often lock manufacturing promo names (Narson), clone cream jar artwork as-is with YOUR BRAND placeholders and dense claim walls, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional botanical soft-repair brand, redesigned jar hierarchy treating the pack as hero, soft elasticity storytelling (not hard medical cure claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from scar-cream and body-milk neighbours.
Solution
We invented Bloom Trace Soft Repair, rebuilt hierarchy around petal-trace crest → BLOOM TRACE → Soft Repair Cream → Kokum · Centella · Licorice Soft Blend → 100g, and validated an exactly 1080×1080 enriched lifestyle packshot: jar as hero, floating lemon/olive/herb props, and Soft Trace. Bloom Skin. margin callouts outside the dieline. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; Tracivra, Alveryn, Luniselle, Moss Lane, and parallel neighbour slugs left untouched.
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