Blade Sip Wheatgrass Juice Carton

Lime wheatgrass juice carton with floating giloy-tulsi theatre.

Client Blade Sip

Description

Blade Sip is a fictional Ayurvedic beverage house for Wheatgrass Juice: a redesigned lime Tetra-style carton with BLADE SIP wordmark, blade-leaf crest, and Giloy Soft Lift hierarchy — never nutriorg marks. We staged the carton as hero on soft green light, then floated wheatgrass blades, giloy leaves, tulsi sprigs, and a glass of green juice outside the pack with exterior badges for Giloy Soft Lift, Tulsi Soft Clean, and Pure Soft Juice so the collection tile reads as soft-green juice lifestyle theatre, clearly distinct from Meadow Gate vitality elixir and PeakFuel superfood neighbours. Soft beverage language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Plant Based Organic FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep tall wheatgrass juice carton energy as the concept — invent Blade Sip with Soft Green hierarchy (never nutriorg). Outside the dieline, wheatgrass theatre plus Blade Sip. Soft Green. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Wheatgrass juice boards often lock organic FMCG marks into bare white crops. The brief needed an original fictional soft-green juice brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Blade Sip Wheatgrass Juice, rebuilt hierarchy around BLADE SIP → Wheatgrass Juice → Soft Green, and validated an exactly 1080×1080 enriched lifestyle packshot with Blade Sip. Soft Green. callouts; neighbouring wellness drink slugs left untouched.

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