Product Packaging Design
Apivelle Meadow Honey Trio
Cream botanical jar trio with gold lids, yellow seals, and Meadow Gold. Three Depths. callouts.
Client Apivelle
Description
Apivelle is a fictional meadow-apiary house for a three-depth 200g honey suite — Acacia, Forest, and Buckwheat — bottled in clear glass with cream wrap labels, gold screw lids, and mustard-yellow vertical seals. We redesigned English hierarchy (APIVELLE → variety name → botanical line art + bee + dipper drop → 200g Meadow Apiary) and staged the trio on weathered wood against golden-hour hills with floating honeycomb, dipper drip, clover, blossoms, and a honeybee plus exterior badges so the collection tile reads as elegant Goldmere Hills lifestyle theatre, clearly distinct from kraft-and-twine cartoon-bee Nectara and any Ukrainian trademark or district-seal language.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Color depth as the story: three jar heroes showing pale acacia, amber forest, and dark buckwheat nectar under one cream botanical system. Gold lids and yellow seal strips signal premium seal integrity; outside the glass, dipper, honeycomb, clover, blooms, and bee float with margin lines — Meadow Gold. Three Depths., Pale Acacia, Amber Forest, Dark Buckwheat, Gold Lid Seal, Botanical Cream Labels — in Colgate-style enriched poster composition inventing Goldmere Hills Apiary locale storytelling without hedgehog mascots, Mizhhirya seals, or real Ukrainian origin marks.
Problem statement
Premium honey boards often lock Ukrainian district seals, hedgehog mascots, and bilingual trademark labels into portfolio art, or ship flat wrap-dieline sheets as the hero. The brief needed a second distinct honey system — elegant cream labels and gold lids, not kraft-twine cartoon-bee craft — with an original fictional brand, redesigned trio hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.
Solution
We invented Apivelle and Goldmere Hills Apiary, rebuilt hierarchy around APIVELLE → Acacia / Forest / Buckwheat Honey → cream botanical labels → gold lids → yellow seals, and validated an exactly 1080×1080 enriched lifestyle packshot: floating meadow props and margin callouts outside the jars. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c; no Ukrainian trademark text appears in copy or artwork.
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