Product Packaging Design
Amber Grip Area Rug Sample Swatch Binder
Area rug sample swatch binder lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Amber Grip — Area Ready.
Client Amber Grip
Description
Amber Grip is a fictional brand concept for area rug sample swatch binder. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Amber Grip — Area Ready.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of area rug sample swatch binder under invented brand Amber Grip; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for area rug sample swatch binder; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Amber Grip, built original hierarchy for area rug sample swatch binder, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Amber Grip — Area Ready.' margin callouts.
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