Whisk Soft Cheese Cat Carton

Cat Soft Cheese carton with floating wedge theatre and Soft Whisk. Cheesy Smile. callouts.

Client Whisk Soft

Description

Whisk Soft is a fictional soft cheese-treat house for Soft Cheese Treat: a redesigned pastel cat-head carton with cream patches, soft embossed face, crescent mouth window showing orange cheese wedges, WHISK SOFT wordmark, and Soft Melt Soft Snack Soft Wedge cues — never MeowCheese trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the sculptural carton as hero on cream light, then floated wedges, crackers, and parsley outside the pack with exterior badges for Soft Mouth Window, Soft Cheese Fan, and Soft Cat Carton so the collection tile reads as soft whisk cheese lifestyle theatre, clearly distinct from neighbouring dairy snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cat-head cheese carton energy, mouth window wedge reveal, and playful soft snack storytelling as the concept — but invent Whisk Soft as the brand spine with Soft Cheese Treat hierarchy (never MeowCheese lockups). Outside the dieline, floating cheese props plus Soft Whisk. Cheesy Smile. lift the carton into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Character cheese boards often lock MeowCheese marks and clone cat-mouth window art into portfolio decks. The brief needed an original fictional soft whisk cheese brand, redesigned sculptural carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Whisk Soft Cheese Cat Carton, rebuilt hierarchy around cat face → WHISK SOFT → Soft Cheese Treat → Soft Mouth Window, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Whisk. Cheesy Smile. margin callouts; neighbouring snack slugs left untouched.

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