Product Packaging Design
Vale Grip Futon Mattress Roll Wrap
Futon mattress roll wrap lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Vale Grip — Futon Ready.
Client Vale Grip
Description
Vale Grip is a fictional brand concept for futon mattress roll wrap. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Vale Grip — Futon Ready.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of futon mattress roll wrap under invented brand Vale Grip; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for futon mattress roll wrap; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Vale Grip, built original hierarchy for futon mattress roll wrap, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Vale Grip — Futon Ready.' margin callouts.
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