Tracivra LeafStack Scar Soften Cream

Clinical white carton + squeeze tube scar-cream set with floating botanical theatre and Softer Marks. Quieter Skin. callouts.

Client Tracivra

Description

Tracivra is a fictional clinical-beauty house for LeafStack Scar Soften Cream: a redesigned white retail carton plus matching squeeze tube with a deep-teal brand band, original sage/violet/coral/sky overlapping leaf mark, bold 18 botanic actives callout, peptide–phytonutrient hierarchy, and soft claims for the look of marks from surgery, injury, stretch marks, and acne — never CELSUS, BIO-INTELLIGENCE, or cloned navy-band leaf artwork. We staged the full carton + tube set as hero, then floated sage and citrus leaves, cream dollop, cotton pad, vitamin pearls, dew, and linen outside the packs with exterior badges for Soft Trace Care, 18 Botanic Actives, Peptide + Phytonutrients, and Carton + Tube Set so the collection tile reads as clinical-spa scar-appearance theatre, clearly distinct from Pedivra antifungal cream cartons, Auresol SPF duos, Aurin aloe ritual sets, Lysora serums, Fernora pharmacy quintets, Glacivra fever patches, and neighbouring topical skincare packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Cosmetic Personal Care Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep clinical white carton + squeeze tube set energy, bold brand-band shelf signal, multicolor leaf mark, high actives-count callout, and soft scar-appearance storytelling as the concept — but invent Tracivra as the brand spine with LeafStack / scar soften cream hierarchy, deep-teal band (not navy clone), 18 botanic actives (not 22), and an original four-tone leaf mark (never CELSUS or BIO-INTELLIGENCE). Outside the dielines, floating botanical/spa props plus exterior headline Softer Marks. Quieter Skin. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party scar-cream trademarks or studio watermarks.

Problem statement

Scar-appearance cream boards often lock real brand names (CELSUS / BIO-INTELLIGENCE), clone white carton + tube art with navy brand bands and 22-ingredient callouts as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional scar soften cream brand, redesigned carton + tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Pedivra antifungal cream, SPF tubes, aloe gift sets, serums, fever gel patches, and other topical skincare neighbours shipping in parallel.

Solution

We invented Tracivra, rebuilt hierarchy around multicolor leaf → TRACIVRA → LEAFSTACK → scar soften cream → 18 botanic actives → soft mark-appearance claim → Net Wt 20g, and validated an exactly 1080×1080 enriched lifestyle packshot: full carton + tube set as hero, floating botanical/spa props, and Softer Marks. Quieter Skin. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no CELSUS, BIO-INTELLIGENCE, or watermark identity; Pedivra, Auresol, Aurin, Lysora, Fernora, Glacivra, and parallel topical neighbour slugs untouched.

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