Florivra Fresh Balance Capsules

White + lime probiotic capsule carton with floating apple–smoothie theatre and Fresh Flora. Soft Balance. callouts.

Client Florivra

Description

Florivra is a fictional everyday probiotic house for Fresh Balance Capsules: a redesigned white retail carton with a vibrant lime diagonal culture band (soft glowing bacillus shapes — never cloned molecule-circle logos), original twin-leaf orbit mark, FLORIVRA wordmark, FRESH BALANCE hierarchy, Daily Soft Flora Capsules line, redesigned digestive-comfort icon row, Plant Based seal, and 30 Capsules count — never Pro bio life, Jerella, or connected-circle molecular lockups. We staged the carton as hero on a dewy green leaf, then floated a green smoothie glass, sliced green apple, mint, spinach, cucumber, and translucent lime capsules outside the pack with exterior badges for Digestive Comfort, Daily Soft Flora, Plant Capsules 30, and Live Culture Ritual so the collection tile reads as fresh green gut-balance lifestyle theatre, clearly distinct from Soothivra pastel digestive syrups, Magnivra FloraCalm magnesium–flora stress cartons, Relvora peppermint acid-calm chews, Groovara probiotic kefir sodas, Clairora City+Clear urban capsules, Nerevora omega-3 softgels, Vivadyx NAD+ liposomal packets, and neighbouring OTC/supplement packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep white + vibrant green probiotic capsule-carton energy, bacillus/culture illustration band, large everyday probiotics hierarchy, digestive organ icon row, and green smoothie/apple lifestyle surroundings as the concept — but invent Florivra as the brand spine with Fresh Balance / Daily Soft Flora hierarchy and a twin-leaf orbit mark (never Pro bio life wordmarks, Jerella secondary brands, or exact molecular-circle logos). Outside the dieline, floating apple/smoothie/leaf/capsule props plus exterior headline Fresh Flora. Soft Balance. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party probiotic trademarks or studio watermarks.

Problem statement

Everyday probiotic capsule boards often lock real brand names (Pro bio life / Jerella), clone white-and-green carton artwork with molecular logos and bilingual digestive claim walls as-is, and barren pack-on-leaf crops into portfolio decks. The brief needed an original fictional daily soft-flora capsule brand, redesigned carton hierarchy with English-first digestive-balance storytelling, and a square 1080 enriched lifestyle poster with floating green lifestyle props and external typography — distinct from pastel digestive syrup cartons, magnesium–probiotic stress packs, peppermint antacid chews, omega-3 softgels, NAD packets, and AirGuard-style urban capsule neighbours shipping in parallel.

Solution

We invented Florivra, rebuilt hierarchy around twin-leaf orbit → FLORIVRA → Fresh Balance → Daily Soft Flora Capsules → digestive-comfort icon row → Plant Based → 30 Capsules, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton center, floating apple/smoothie/leaf/capsule props, and Fresh Flora. Soft Balance. margin callouts outside the dieline. Packaging and pharmaceutical/wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Pro bio life, Jerella, molecular-logo clone, or watermark identity; Soothivra digestive syrup, Magnivra FloraCalm, Relvora, Clairora, Nerevora, Vivadyx, and parallel neighbour slugs untouched.

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