Product Packaging Design
Solora Fruit SPF Basket Trio
Wicker-basket fruit SPF packshot with redesigned pebble flasks and sunny exterior callouts.
Client Solora
Description
Solora is a fictional sun-care house built as a fruit-coded SPF picnic system: Citra Glow Fluid (vitamin C bright), Melon Chill Gel (aqua-cool), and Berry Barrier Milk (ceramide hydrate). We redesigned flat pebble flasks with white base caps, a clean SOLORA wordmark, oversized SPF 50+ hierarchy, and simplified fruit line icons — then staged blood orange, watermelon, and blueberries outside the packs under hard noon light so the collection tile reads as one square lifestyle poster, distinct from yellow clinical SPF duos, clothesline trios, and summer flatlay neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the sunny wicker-basket energy and fruit-coded orange / pink / blue pebble flasks — but invent Solora as the brand spine: Citra Glow / Melon Chill / Berry Barrier hierarchy and exterior lines Fruit-coded SPF 50+. Picnic-ready sun care. Hero the three flasks nestled in dark weave with hard sunlight, props and callouts living outside the dielines.
Problem statement
Fruit sunscreen ads often clone real pebble-flask trademarks inside a basket with no lifestyle theatre. The brief needed an original fictional brand, redesigned rounded SPF bottles for vit-C orange, watermelon pink, and blueberry blue, and a collection-ready 1080 enriched poster with fruit props and claim copy outside the packs — clearly distinct from Auresol clinical yellow, Cirrule clothesline, and Heliora summer flatlays.
Solution
We invented Solora, rebuilt label hierarchy around wordmark → SKU ritual line → SPF 50+ PA++++ → fruit cue, and validated an exactly 1080×1080 lifestyle packshot: floating citrus, melon, and berries framing the basket plus exterior Fruit-coded SPF 50+ / Citra Glow / Melon Chill · Berry Barrier callouts. Packaging and SPF skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080.
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