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River Dock Grow-Light Specialty Bulb Carton

Grow-light specialty bulb carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: River Dock — Grow-Light Ready.

Client River Dock

Description

River Dock is a fictional brand concept for grow-light specialty bulb carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'River Dock — Grow-Light Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of grow-light specialty bulb carton under invented brand River Dock; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for grow-light specialty bulb carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented River Dock, built original hierarchy for grow-light specialty bulb carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'River Dock — Grow-Light Ready.' margin callouts.

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