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Next Cake Grid Bubble-tea cup + sealing film

Pastry Base Coffee cup + sleeve + lid system

Coffee cup + sleeve + lid system lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for coffee cup + sleeve + lid system.

Client Pastry Base

Description

Pastry Base is a fictional brand concept for coffee cup + sleeve + lid system. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for coffee cup + sleeve + lid system.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of coffee cup + sleeve + lid system under invented brand Pastry Base; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for coffee cup + sleeve + lid system; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Pastry Base, built original hierarchy for coffee cup + sleeve + lid system, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for coffee cup + sleeve + lid system.' margin callouts.

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