Product Packaging Design
Doucevra Tartlette Sleeve Story Quartet
Four cream slide-out tartlette sleeves with integrated story cards, floating café props, and Slide Open. Taste Soft. callouts.
Client Doucevra
Description
Doucevra is a fictional premium café pastry atelier built as a redesigned four-SKU cream slide-out sleeve family: Banana Brûlée, Maize Ember, Basil Cherry, and Chestnut Lacquer. Each ivory sleeve carries a mirrored DOUCEVRA serif lockup, the line one tender bite, softly shared., delicate border frame, and an unboxing ritual that reveals the oblong tartlette before a cross-section story card. We staged floating bananas, grilled corn, basil, cherry tomatoes, chestnuts, pastry crumbs, and an espresso cup outside the set with margin badges for Story Card Ritual, 4 Flavor Family, Café Tartlette Atelier, and Unbox the Crumb so the collection tile reads as soft cream-and-brown pastry theatre, clearly distinct from Parole & Langue identity, Tartovia drawer trios, Crisvelle mille-feuille gift suites, Veluette dessert-candle sets, and Sablora shortbread jars shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep cream slide-sleeve energy, partially open trays revealing tartlettes, integrated annotated story cards, mirrored wordmark play, and café-gift unboxing UX as the concept — but invent Doucevra as the brand spine with original flavors Banana Brûlée / Maize Ember / Basil Cherry / Chestnut Lacquer and original tagline one tender bite, softly shared. (not a Parole & Langue clone). Outside the dielines, floating café props plus exterior headline Slide Open. Taste Soft. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party pastry trademarks or studio watermarks.
Problem statement
Artisan tartlette sleeve boards often lock real café trademarks (Parole & Langue), cloned mirrored lockups, Korean annotated cards, and barren cream crops into portfolio art. The brief needed an original fictional pastry atelier brand, redesigned four-flavor slide-sleeve + story-card system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Tartovia pastel drawer trios, Crisvelle gift boxes, and cookie-jar neighbours shipping in parallel.
Solution
We invented Doucevra, rebuilt hierarchy around DOUCEVRA → one tender bite, softly shared. → Banana Brûlée / Maize Ember / Basil Cherry / Chestnut Lacquer → slide sleeve → story card, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-sleeve set as hero, floating café/ingredient props, and Slide Open. Taste Soft. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Parole & Langue or watermark text.
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