Product Packaging Design
Cool Lid Cica Eye Patches
Serum-pour eye patch jar with aloe theatre and exterior calm-under-eyes callouts.
Client Cool Lid
Description
Cool Lid is a fictional under-eye care house for a dark-green open jar of shimmering hydrogel crescent patches with COOL LID wordmark, Hyaluron Cica Peptide Eye Patch hierarchy, and 80 patches cue — never MediHeal locks or designer portfolio watermarks. We staged the open jar as hero with viscous green serum pouring onto glass, then floated sliced aloe, dew, and a tweezer outside the pack with exterior badges for Calm under eyes, 80 soft patches, Cica cool gel, and Tweezer in set so the collection tile reads as bio-green skincare lifestyle theatre, clearly distinct from Dew Grove centella foam and Calmivra cica tubes. Soft personal-care packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep hydrogel eye-patch jar energy, green serum pour, and aloe props as the concept — invent Cool Lid with dark-green hierarchy (never MediHeal). Outside the jar, floating aloe plus Calm under eyes. Cool Lid. lift the jar into a Colgate-style 1080 lifestyle poster.
Problem statement
Eye patch boards often lock real K-beauty identities and Cyrillic UI chrome as-is. The brief needed an original fictional patch jar, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting dew-grove-centella-foam.
Solution
We invented Cool Lid Cica Eye Patches, rebuilt hierarchy around COOL LID to Hyaluron Cica Peptide Eye Patch to 80 count, and validated an exactly 1080x1080 enriched lifestyle packshot with Calm under eyes callouts; dew-grove left untouched.
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