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Bright Field Engine Air Filter Carton

Engine air filter carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Bright Field — Engine Ready.

Client Bright Field

Description

Bright Field is a fictional brand concept for engine air filter carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Bright Field — Engine Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of engine air filter carton under invented brand Bright Field; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for engine air filter carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Bright Field, built original hierarchy for engine air filter carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Bright Field — Engine Ready.' margin callouts.

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