Banivra Sunny Peel Vegan Protein

Cream banana-silhouette vegan protein doypack with floating banana theatre and Sunny Peel. Plant Bliss. callouts.

Client Banivra

Description

Banivra is a fictional plant-nutrition house for Sunny Peel vegan protein powder — a redesigned cream resealable stand-up doypack with a playful yellow banana-silhouette pattern above the zip, BANIVRA chunky wordmark with banana-crescent letter-A counter, VEGAN FRUIT BLEND / PLANT PROTEINS / SUPERFOODS banner, Sunny Peel yellow oval, Plant Protein black circle, Clean Blend wavy seal, and Only 5 Ingredients / 18g Protein cues — plus original Plant Powered and Sun Grown brand badges (never Maison Protéine, official Vegan trademark, or EU Organic leaf seals). We reinvented the face illustration as a freckled curly-haired paddler in a banana kayak catching a floating scoop with a net (never glasses-and-fishing-rod clone art). We staged the pouch as hero on sunlit stone tile, then floated whole bananas, banana coins, wooden powder scoop, soft yellow powder wisps, and mint leaves outside the pack with exterior badges for 18g Plant Protein, 5 Clean Ingredients, and Fruit-Forward Blend so the collection tile reads as warm sunny banana-bliss wellness theatre, clearly distinct from Leguvora cocoa plant-protein tubs, Vibris spark stick variety packs, Fuelora protein-bar trios, Doughvelle plant-protein cookie pouches, Zyvora plant-choc cereal, Musora banana milk, and Grinora / Banora banana-chip neighbours shipping in parallel.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream banana-pattern vegan protein doypack energy, sunny fruit-forward wellness, 18g / 5-ingredient clarity, playful character illustration, and warm stone-tile lifestyle as the concept — but invent Banivra as the brand spine with Sunny Peel hierarchy, banana-crescent wordmark counter, original banana-kayak paddler art, and Plant Powered / Sun Grown / Clean Blend brand seals (never Maison Protéine, heart-counter clone typography, official Vegan trademark, or EU Organic leaf chrome). Outside the dieline, floating banana/scoop props plus exterior headline Sunny Peel. Plant Bliss. lift a single pouch into a Colgate-style enriched 1080 lifestyle poster without third-party protein trademarks or studio watermarks.

Problem statement

Vegan banana-protein pouch boards often lock real brand names (Maison Protéine), clone cream banana-pattern fishing-character artwork with official Vegan trademark and EU Organic leaf seals as-is, and barren pack-on-tile crops into portfolio decks. The brief needed an original fictional fruit-forward vegan protein brand, redesigned doypack hierarchy with playful original illustration and brand-owned badges (not fake certification marks), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from plant-protein tubs, pre-workout stick packs, protein bars, plant-protein cookies, banana milk bottles, and banana-chip snack pouches shipping in parallel.

Solution

We invented Banivra, rebuilt hierarchy around banana-pattern zip → BANIVRA → Sunny Peel → Plant Protein / Clean Blend → banana-kayak paddler art → 5 ingredients / 18g protein → Plant Powered / Sun Grown seals, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pouch, floating banana/scoop props, and Sunny Peel. Plant Bliss. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Maison Protéine identity, no official Vegan/EU Organic fake seals, and no watermark text; Leguvora, Vibris, Fuelora, Doughvelle, Zyvora, Musora, Grinora, and Banora neighbour slugs untouched.

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