Product Packaging Design
Avoura SilkBar Soft Razor
Purple moisture-bar razor carton with avocado-floral spa glide theatre.
Client Avoura
Description
Avoura is a fictional women’s grooming brand for SilkBar Soft, a comfort moisturizing razor with built-in purple soap bars. We redesigned a vibrant purple retail carton around a splash-energy razor-head hero, clean AVOURA / SilkBar Soft hierarchy, Triple Smooth claims, and avocado–freesias moisture cues — then staged the freestanding translucent purple razor beside the carton so the collection tile sells spa glide, not a cloned Venus comfort razor.
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Design storytelling
From brief to designed solution
Ideation concept
Purple splash as the moisture signal; SilkBar Soft as the line spine; avocado slices and freesias as exterior ingredient theatre. Outside the packs, spa petals, water droplets, and thin margin callouts — SilkBar Soft Ritual, Avocado moisture glide, Spa-smooth finish, Built-in soap bars — turn the packshot into a women’s personal-care poster.
Problem statement
Women’s comfort razors often clone the same purple moisture-bar retail look or lead with trademarked glide-line names. The brief needed an original fictional brand and line, a redesigned moisturizing razor plus purple carton distinct from mass Venus ComfortGlide art, and a square enriched lifestyle poster with avocado/floral props and headlines outside the packs.
Solution
We invented Avoura and SilkBar Soft, redesigned carton and razor with purple splash energy and soft moisture bars, kept avocado–floral cues as concept storytelling, and validated an exactly 1080×1080 enriched spa packshot. Packaging and personal-care tags mark the work for collection filters; artwork forced to precisely 1080×1080.
More proof
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