Product Packaging Design
Tessora Lip Color Quartet
Four color-blocked gloss cartons with matching lip heroes and soft-fire callouts.
Client Tessora
Description
Tessora is a fictional color-cosmetics house built around a studio gloss carton lineup. We redesigned four slender color-blocked cartons — deep ruby Ember, warm coral Clementine, candy Peony, and soft nude Biscuit — each with a matching glossy lip hero photo and a clean white footer name strip carrying original shade names and a quiet “soft fire on your lips” line. Gold lipstick bullets, a fluff brush, petals, and gloss droplets sit outside the packs with exterior Tessora / Four shades. One soft fire. callouts so the collection tile reads as enriched beauty theatre, distinct from blister-card lip-balm hang tags.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the tall color-block carton row and matching lip photography as the spine, but invent Tessora as the brand world: double-arc mark, white footer shade strips for Ember / Clementine / Peony / Biscuit, and margin poster type — Color Gloss Cartons, Four shades. One soft fire. — so storytelling surrounds the redesigned lineup instead of cloning a print-shop sample lockup.
Problem statement
Lip-color carton ads often recycle the same shade-row studio lockup with supplier brand marks and cloned playful shade names. The brief needed an original fictional cosmetics brand, redesigned four-SKU cartons, and a square 1080 enriched lifestyle poster with makeup props and claim copy outside the dieline.
Solution
We invented Tessora, rebuilt the quartet around original shade names Ember / Clementine / Peony / Biscuit, staged soft makeup props outside the cartons, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and cosmetics tags mark the work for collection filters.
More proof
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