Product Packaging Design
Auresol Day Shield SPF 43
Solar-yellow derm SPF duo with sun float props and zero-fuss callouts.
Client Auresol
Description
Auresol is a fictional derm-minded sun-care brand for Day Shield SPF 43. We redesigned a white squeeze tube with a warm butter-yellow panel and matching solar-yellow carton around a quiet sunburst mark — then staged lemon slices, glowing sun discs, and cream dollops outside the packs with exterior lines for Daily shield. Zero fuss., Derm-minded SPF, Fragrance free, and For sensitive skin so the collection tile reads as clinical-sunny lifestyle theatre rather than a bare yellow duo dump.
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Design storytelling
From brief to designed solution
Ideation concept
Solar yellow as the SPF spine: clean medical hierarchy, floating sun and citrus cues, and margin callouts that turn a derm sunscreen duo into an enriched day-shield poster.
Problem statement
Derm sunscreen ads often clone yellow clinical tube-and-box locks with cloned physician quotes. The brief needed an original fictional brand, refreshed packaging, and a square 1080 enriched poster with sun props and claim copy outside the dieline.
Solution
We invented Auresol, rebuilt Day Shield hierarchy around fragrance-free sensitive-skin cues, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and SPF tags mark the work for collection filters.
More proof
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