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Tide Grid Wall Shelf Flat-Pack Carton Branding

Wall shelf flat-pack carton branding lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Tide Grid — Wall Ready.

Client Tide Grid

Description

Tide Grid is a fictional brand concept for wall shelf flat-pack carton branding. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Tide Grid — Wall Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of wall shelf flat-pack carton branding under invented brand Tide Grid; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for wall shelf flat-pack carton branding; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Tide Grid, built original hierarchy for wall shelf flat-pack carton branding, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Tide Grid — Wall Ready.' margin callouts.

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