Product Packaging Design

Textivra Texture Plus AHA Lotion

Clinical white carton + bottle set with floating derm props and Clarity. Texture. Step Up. callouts.

Client Textivra

Description

Textivra is a fictional clinical dermocosmetic house for Texture Plus AHA Lotion: a redesigned tall thin white carton plus matching round white bottle with a soft slate vertical brand strip, deep-teal REFINE line badge, vertical TEXTIVRA wordmark, italic Smooths tone and texture cue, ASCEND LEVEL rung, 15 AHA potency badge, and 200 ml fill — never NeoStrata, RESURFACE chrome, or Lotion Plus clone hierarchy. We staged carton and bottle as the full-set hero, then floated lotion swirls, translucent AHA crystal shards, eucalyptus, cotton pad, linen fold, amber dropper vial, and clear droplets outside the packs with exterior badges for Clarity. Texture. Step Up., 15% AHA, Derm Shelf Ritual, Clinical Soft Lotion, and 200 ml so the collection tile reads as dermatologist-shelf resurfacing theatre, clearly distinct from Glazora cafe-kiosk gift sets, Lysora HA serums, Celvora vitamin-C duos, Diurnyx day–night gels, Velivra sheet-mask lines, and parallel OTC/supplement neighbours shipping nearby.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Packaging Cosmetic Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep clinical dermocosmetic white-space energy, tall thin carton + round bottle set, vertical brand strip with vertical wordmark, teal line badge, AHA potency cue, Ascend/Step-up level storytelling, and clarity/texture promise as the concept — but invent Textivra as the brand spine with Texture Plus / REFINE / ASCEND LEVEL hierarchy and a redesigned slate-plus-teal strip (never NeoStrata wordmarks, RESURFACE badges, or identical Lotion Plus face clones). Outside the dielines, floating clinical/skincare props plus exterior headline Clarity. Texture. Step Up. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party derm trademarks or studio watermarks.

Problem statement

Clinical AHA resurfacing boards often lock real brand names (NeoStrata), clone tall white carton-and-bottle art with grey vertical brand strips and RESURFACE / Lotion Plus / STEP UP LEVEL chrome as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional clinical lotion brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Glazora cafe-kiosk gift sets, HA serums, SPF duos, sheet-mask lines, and OTC/supplement packaging slugs shipping in parallel.

Solution

We invented Textivra, rebuilt hierarchy around slate strip → REFINE → TEXTIVRA → Smooths tone and texture → Texture Plus → ASCEND LEVEL → 15 AHA → 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + bottle as hero, floating derm/skincare props, and Clarity. Texture. Step Up. margin callouts outside the dielines. Packaging, skincare, and minimal-medical-aesthetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no NeoStrata, RESURFACE, or watermark identity; Glazora, Lysora, Celvora, Diurnyx, Velivra, and parallel neighbour slugs untouched.

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