Product Packaging Design

Root Soft Multani Mitti Powder

Soft Multani Mitti powder pouch with floating botanical theatre and Soft Root. Soft Clay. callouts.

Client Root Soft

Description

Root Soft is a fictional soft natural clay house for Soft Multani Mitti Powder: a redesigned kraft resealable pouch with original ROOT SOFT wordmark, Soft Crafted Naturally Soft Multani Mitti Powder hierarchy, Soft wooden-bowl clay illustration, Soft 250g cues — never oragix lockups, studio watermarks, phones, emails, QR codes, or ORDER NOW bars. We staged the pouch as hero in warm earthy light, then floated aloe, neem, rose petals, tulsi, and clay chunks outside the pack with exterior badges for Soft Natural Clay, Soft Pure Powder, and Soft Skin Ritual so the collection tile reads as soft clay-powder lifestyle theatre, clearly distinct from clay-soft stack rings and neighbouring personal-care packs. Soft packaging storytelling only.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging Personal Care Cosmetic FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep kraft clay-powder pouch energy, exploding botanical theatre, and soft mitti storytelling as the concept — invent Root Soft (never oragix / -ora). Outside the dieline, floating botanicals plus Soft Root. Soft Clay. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Multani mitti boards often lock oragix marks and studio watermarks into portfolio decks. The brief needed an original fictional soft clay powder brand, redesigned pouch hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Root Soft Multani Mitti Powder, rebuilt hierarchy around ROOT SOFT → Soft Multani Mitti Powder → Soft Pure Clay, and validated an exactly 1080×1080 enriched lifestyle packshot without watermark identity.

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