Product Packaging Design
Pebelle Soft Egg Balms
Playful three-flavour lip-balm blister system with pebble/egg pots and lifestyle theatre.
Client Pebelle
Description
Pebelle is a fictional lip-care brand built around Soft Egg Balms: three figure-8 hang cards with clear blister domes and matte pebble-egg pots colour-coded rose, mint, and honey. Playful translucent blobs and hearts stay on-pack; petals, mint, honey cues, and exterior English callouts live outside the dieline so the collection tile reads as ritual beauty, not a bare white cutout.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the playful hourglass blister energy and pastel flavour worlds, but invent Pebelle as the brand spine: dark curved header, Soft Egg Lip Balm English line, rose/mint/honey flavour pills, and margin poster type — Soft Egg Lip Ritual, Color-Coded Flavours, Pocket Soft Care — so storytelling surrounds the redesigned cards.
Problem statement
Lip-balm blister cards often clone the same branded hang format or bury flavour joy under dense bilingual walls. The brief needed an original fictional brand, redesigned card art and egg pot presence, English-primary labelling, and a square enriched lifestyle poster for portfolio and social.
Solution
We invented Pebelle, redesigned the three figure-8 blister cards with new hierarchy and flavour coding, and validated an exactly 1080×1080 lifestyle packshot: floating petals/mint/honey props outside the packs plus exterior headlines. Packaging and beauty tags mark the work for collection filters.
More proof
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