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Lumen Strap Jump-Starter Power Pack Carton

Jump-starter power pack carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Lumen Strap — Jump-Starter Ready.

Client Lumen Strap

Description

Lumen Strap is a fictional brand concept for jump-starter power pack carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Lumen Strap — Jump-Starter Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of jump-starter power pack carton under invented brand Lumen Strap; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for jump-starter power pack carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Lumen Strap, built original hierarchy for jump-starter power pack carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Lumen Strap — Jump-Starter Ready.' margin callouts.

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