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Harbor Lane Car Vacuum Handheld Retail Box

Car vacuum handheld retail box lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Harbor Lane — Car Ready.

Client Harbor Lane

Description

Harbor Lane is a fictional brand concept for car vacuum handheld retail box. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Harbor Lane — Car Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of car vacuum handheld retail box under invented brand Harbor Lane; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for car vacuum handheld retail box; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Harbor Lane, built original hierarchy for car vacuum handheld retail box, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Harbor Lane — Car Ready.' margin callouts.

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