Product Packaging Design
Glacivra Cool Fever Gel Patch Duo
Dual cobalt + baby-blue fever gel-patch cartons with floating ice theatre and Cool Comfort. Sized Right. callouts.
Client Glacivra
Description
Glacivra is a fictional OTC cooling-comfort house for Cool Fever Gel Patch Duo: a redesigned dual-carton family with (A) deep cobalt Family Comfort Cool Fever Gel — original cartoon family-of-four forehead-patch vignette, bubbly white GLACIVRA wordmark, 12×5 cm size tab, 8 Hours Cool clock badge, 6 pcs, soft เย็นสบาย micro-cue — and (B) powder baby-blue Little Ones Soft Cool Cooling Patch — original hugging-toddler pair with mini forehead patches, yellow-coral GLACIVRA gradient mark, Ages 0–3 badge, 11×4 cm size tab, 8 Hours Cool, 6 pcs — never Wilbur, Best Price Vitamin, or cloned pharmacy character faces. We staged both cartons as the dual-SKU hero, then floated translucent gel sheets, crystalline snowflakes, ice shards, a cool-cloth fold, mist spheres, and a soft thermometer cue outside the packs with exterior badges for 8-Hour Cool Feel, Family + Little Ones, Dual Pharmacy Set, and 6 Gel Sheets so the collection tile reads as clinical-cute fever-comfort theatre, clearly distinct from Patchora CitrusCling vitamin hang pouches, Ostivra joint gels, Snivora kids allergy liquids, Sunnora kids cough syrups, Hushivra Soft Tummy gripe water, and neighbouring OTC packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep dual cooling fever-gel-patch carton energy — darker blue family/general SKU beside soft baby-blue toddler/infant SKU — forehead-patch cartoon people, snowflake motifs, 8-hour cool clock badges, size tabs (12×5 vs 11×4), 6-piece counts, and bilingual EN + soft Thai micro-cue storytelling as the concept — but invent Glacivra as the brand spine with Family Comfort / Little Ones Soft Cool hierarchy and original character art (never Wilbur wordmarks, Best Price Vitamin watermarks, or cloned reference faces). Outside the dielines, floating patch/snowflake/ice props plus exterior headline Cool Comfort. Sized Right. lift the dual set into a Colgate-style enriched 1080 lifestyle poster without third-party fever-patch trademarks or retail promotional badges.
Problem statement
Cooling fever gel-patch boards often lock real brand names (Wilbur), clone dual cobalt/baby-blue carton artwork with family and toddler forehead-patch characters as-is, and bury Best Price Vitamin circle watermarks plus Thai promotional price badges into portfolio crops — or collapse into barren white pack grids that hide lifestyle theatre. The brief needed an original fictional dual-SKU cooling-patch brand, redesigned Family + Little Ones carton hierarchy treating both packs as hero, and a square 1080 enriched lifestyle poster with floating snowflake/patch props and external typography — distinct from vitamin wellness hang pouches, topical joint gels, kids allergy liquids, cough syrups, and gripe-water neighbours shipping in parallel.
Solution
We invented Glacivra, rebuilt hierarchy around GLACIVRA → Cool Fever Gel / Cooling Patch → Family Comfort 12×5 cm vs Little Ones Soft Cool 11×4 cm Ages 0–3 → 8 Hours Cool → 6 pcs, and validated an exactly 1080×1080 enriched lifestyle packshot: dual cartons as hero, floating gel-patch/snowflake/ice/cloth props, and Cool Comfort. Sized Right. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Wilbur identity, no Best Price Vitamin watermark, no Thai promotional price-badge clones, and no cloned reference character art; Patchora, Ostivra, Snivora, Sunnora, Hushivra, and parallel OTC neighbour slugs untouched.
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