Product Packaging Design
Capylora StrandFirm 50+ Tablets
White-magenta-teal hair-strength food-supplement carton with bilayer dual-release graphic and Strong Strands. Steady Release. callouts.
Client Capylora
Description
Capylora is a fictional nutraceutical house for StrandFirm 50+ Food Supplement Tablets: a redesigned white pharmacy carton with magenta AGE 50+ HAIR WELLNESS banner, teal CAPYLORA wordmark, magenta STRANDFIRM 50+ hierarchy, English Supports Hair Strength line, Age-focused research pill, original dual-release bilayer tablet graphic (never Bioscalin TricoAGE cross-section clones), VeloLayer Dual Complex with wakame algae & botanicals callout, FOOD SUPPLEMENT 30 Tablets footer, and quiet Nexelle Labs leaf-helix mark (never Giuliani / iSACTIF identity). We staged the carton as hero, then floated wakame and algae fronds, bilayer tablets, a soft hair curl, jasmine, pink droplets, and a wooden brush outside the pack with exterior badges for Dual-Layer Release, Wakame + Botanicals, 50+ Hair Strength, and 30 Daily Tablets so the collection tile reads as clinical-magenta hair-supplement lifestyle theatre, clearly distinct from Calythra Follicle Therapy topical sets, Kaivora root serums, Aureline seed oils, Solvika amla oils, Sylvara comb oils, Calivex calcium tablets, Rhizora curcumin capsules, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep white/magenta clinical hair food-supplement carton energy, 50+ hair-strength positioning, bilayer fast/slow-release tablet graphic, wakame/alga natural cue, and 30-tablet pharmacy format as the concept — but invent Capylora as the brand spine with StrandFirm 50+ / VeloLayer Dual Complex hierarchy and a redesigned teal–magenta layout (never Bioscalin, TricoAGE, Giuliani, iSACTIF, or Italian claim walls). Outside the dieline, floating wakame/hair/tablet props plus exterior headline Strong Strands. Steady Release. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party hair-supplement trademarks or studio watermarks.
Problem statement
Age-focused hair-supplement boards often lock real brand names (Bioscalin / TricoAGE / Giuliani), clone white-magenta bilayer carton art with iSACTIF and Italian claim walls as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional 50+ hair-strength tablet brand, redesigned dual-release carton hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Calythra Follicle Therapy topical pump sets (Dr. Balwi-style neighbours), hair oils/serums, and other OTC supplement cartons shipping in parallel.
Solution
We invented Capylora StrandFirm 50+, rebuilt hierarchy around magenta age banner → CAPYLORA → STRANDFIRM 50+ → Supports Hair Strength → Dual Release bilayer graphic → VeloLayer Dual Complex → 30 Tablets → Nexelle Labs mark, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating wakame/tablet/hair props, and Strong Strands. Steady Release. margin callouts outside the dieline. Packaging, pharmaceutical, wellness, and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Bioscalin, TricoAGE, Giuliani, iSACTIF, or watermark identity; Calythra Follicle Therapy and neighbouring hair/OTC slugs untouched.
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