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Creek Grip Gym Chalk Mag Bag

Gym chalk mag bag lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Creek Grip — Gym Ready.

Client Creek Grip

Description

Creek Grip is a fictional brand concept for gym chalk mag bag. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Creek Grip — Gym Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of gym chalk mag bag under invented brand Creek Grip; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for gym chalk mag bag; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Creek Grip, built original hierarchy for gym chalk mag bag, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Creek Grip — Gym Ready.' margin callouts.

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