Clayspan Clear Face Cream

Navy botanical cream jar with Multani Mitti theatre and Clear Face. Clay Calm. callouts.

Client Clayspan

Description

Clayspan is a fictional botanical skincare house for Clear Face Balancing Botanical Cream: a redesigned navy glass jar with matte lid, lotus-leaf geometric mark, CLAYSPAN wordmark, CLEAR FACE hierarchy, Balancing Botanical Cream line, and Multani Mitti · Neem · Turmeric footing — never Narson Pharmaceuticals lockups, third-party order ribbons, phones, emails, or QR chrome. We staged the jar as hero on pale stone under warm gold halo light, then floated Multani Mitti clay, neem leaves, turmeric root, wheat stalks, and a soft cream swirl outside the pack with exterior badges for Clarity Ritual, Botanical Blend, and Soft Pore Care so the collection tile reads as warm clay-calm face-cream lifestyle theatre, clearly distinct from dermpeak acne gels, Softuva cleanser neighbours, and other facial OTC packs shipping in parallel. Soft clearer-complexion packaging storytelling only — not disease-cure claims. No Narson Group, contact bars, Instagram handles, copyright footers, or studio watermarks appear as client identity in copy or artwork.

Label systems Luxury / premium finish concepts Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep navy cream-jar energy, Multani Mitti / neem / turmeric storytelling, cream-splash theatre, floating botanical props, and warm stone-studio calm as the concept — but invent Clayspan as the brand spine with Clear Face hierarchy and an original lotus-leaf mark (never Narson lockups, PLACE YOUR ORDER banners, Accepting Third Party Orders chrome, or contact footers). Outside the dieline, floating clay/neem/turmeric props plus exterior headline Clear Face. Clay Calm. lift a single jar into a Colgate-style enriched 1080 lifestyle poster without third-party trademarks or studio watermarks.

Problem statement

Anti-acne cream boards often lock manufacturing promo names (Narson Pharmaceuticals), clone navy jar-plus-cream-splash ads as-is with contact bars, QR codes, and third-party order ribbons, and leave agency watermarks in portfolio decks. The brief needed an original fictional botanical face-cream brand, redesigned jar hierarchy with soft clearer-skin storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from neighbouring derm and cleanser packs.

Solution

We invented Clayspan Clear Face, rebuilt hierarchy around lotus-leaf mark → CLAYSPAN → CLEAR FACE → Balancing Botanical Cream → Multani Mitti · Neem · Turmeric, and validated an exactly 1080×1080 enriched lifestyle packshot: jar as hero, floating clay/neem/turmeric props, and Clear Face. Clay Calm. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, order chrome, phones, emails, QR, Instagram, or watermark identity; parallel Set 3 neighbour slugs left untouched.

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