Citrus Peak Vitamin C Body Scrub

Gold-lid Vitamin C body scrub jar on wood with citrus theatre and Glow Soft. Peel Bright. callouts.

Client Citrus Peak

Description

Citrus Peak is a fictional bodycare house for Vitamin C Body Scrub: a redesigned clear jar with gold lid, white clean label, citrus-peak mark, CITRUS PEAK wordmark, Vitamin C Body Scrub hierarchy, Brighter Firmer Even-Tone cue, and 100g Natural Non-Toxic footing — never manufacturing promo lockups or contact footers. We staged the jar as hero on warm wood under peach studio light, then floated orange wedges, turmeric root, scrub smear swatches, and citrus leaves outside the pack with exterior badges for Brighter, Firmer, and Even-Tone so the collection tile reads as glow-citrus body scrub lifestyle theatre, clearly distinct from lip scrub sets, coffee facewash bottles, and charcoal scrub neighbours shipping in parallel. Soft bodycare packaging language only. No phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging Cosmetic Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep Vitamin C Ayurvedic body-scrub jar category energy, gold lid + granular paste reveal, peach lifestyle, and brighter/firmer/even-tone storytelling as the concept — but invent Citrus Peak as the brand spine with Vitamin C Body Scrub hierarchy and an original citrus-peak mark (never manufacturing promo lockups or contact footers). Outside the dieline, floating citrus/turmeric props plus exterior headline Glow Soft. Peel Bright. lift the jar into an enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Vitamin C body-scrub boards often lock manufacturing promo names, clone gold-lid jar ads as-is with phones and emails, and leave barren pack-on-peach crops in portfolio decks. The brief needed an original fictional Vitamin C scrub brand, redesigned jar hierarchy, soft glow storytelling, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — distinct from lip scrub sets and charcoal face scrub tubes.

Solution

We invented Citrus Peak Vitamin C Body Scrub, rebuilt hierarchy around citrus-peak mark → CITRUS PEAK → Vitamin C Body Scrub → Brighter Firmer Even-Tone → 100g, and validated an exactly 1080×1080 enriched lifestyle packshot: jar as hero, floating citrus props, and Glow Soft. Peel Bright. margin callouts outside the dieline. Packaging, skincare, and cosmetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no manufacturing promo identity, phones, emails, QR, Instagram, or watermark text; Set 5 neighbour slugs left untouched.

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