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Atlas Sachet Cable Tie Assortment Bag

Cable tie assortment bag lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Atlas Sachet — Cable Ready.

Client Atlas Sachet

Description

Atlas Sachet is a fictional brand concept for cable tie assortment bag. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Atlas Sachet — Cable Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cable tie assortment bag under invented brand Atlas Sachet; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cable tie assortment bag; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Atlas Sachet, built original hierarchy for cable tie assortment bag, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Atlas Sachet — Cable Ready.' margin callouts.

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