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Anchor Coast Table Runner Gift Fold Pack

Table runner gift fold pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Anchor Coast — Table Ready.

Client Anchor Coast

Description

Anchor Coast is a fictional brand concept for table runner gift fold pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Anchor Coast — Table Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of table runner gift fold pack under invented brand Anchor Coast; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for table runner gift fold pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Anchor Coast, built original hierarchy for table runner gift fold pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Anchor Coast — Table Ready.' margin callouts.

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