Ivory Press Soft Botanical Bags

Three Soft Earth fold-over paper bags with floating herb theatre and Soft Press. Soft Leaf. callouts.

Client Ivory Press

Description

Ivory Press is a fictional soft botanical house for Soft Botanical Soft Soak: a redesigned three-SKU cream fold-over gusseted paper bag family with original serif IVORY PRESS wordmark, Soft Botanical Soft Soak hierarchy, wrap-around monochrome botanical line art in lavender, ochre, and terracotta, Soft Earth Leaf · 80g footing — never Sarninnel marks, QR codes, phones, emails, or ORDER NOW bars. We staged the fold-over trio as hero on warm stone, then floated dried lavender, ochre petals, terracotta leaves, ceramic dishes, and linen outside the packs with exterior badges for Soft Fold Seal, Soft Mono Botanicals, and Soft Earth Line so the collection tile reads as soft-press paper-bag lifestyle theatre, clearly distinct from Fern Arch jewel zip tea pouches, Ink Hill landscape krafts, and Camellis botanical tea systems. Soft packaging storytelling only.

Kraft / sustainable look Brand suite Mockup presentation Packaging Coffee Tea Cosmetic FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream fold-over paper bag energy, centered serif hierarchy, and soft mono botanical wrap-around art as the concept — but invent Ivory Press as the brand spine (never Sarninnel lockups). Outside the dielines, floating herb props plus Soft Press. Soft Leaf. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Premium botanical paper-bag boards often lock third-party marks or sit as bare studio crops without lifestyle theatre. The brief needed an original fictional soft-soak paper-bag brand distinct from Fern Arch jewel zip pouches, redesigned fold-over hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Ivory Press Soft Botanical Bags, rebuilt hierarchy around IVORY PRESS → Soft Botanical Soft Soak → Soft Earth Leaf · 80g with mono wrap-around botanicals, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Press. Soft Leaf. margin callouts; fern-arch-botanical-tea-pouches and parallel neighbour slugs left untouched.

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