Product Packaging Design
Goldwick Liposomal Curcumin
Amber liposomal curcumin soft-cap bottle with turmeric theatre and Gold Soft. Daily Wick. callouts.
Client Goldwick
Description
Goldwick is a fictional plant-gold wellness house for Liposomal Curcumin Soft Caps: a redesigned amber bottle with black ribbed cap, original wick-flame droplet mark, GOLDWICK wordmark, Liposomal Curcumin Soft Caps hierarchy, Black Pepper Soft Blend cue, and 60 Soft Capsules footing — never Narson Pharmaceuticals, YOUR BRAND placeholders, composition-table chrome, phones, emails, or QR codes. We staged the bottle as hero on warm burlap linen, then floated fresh turmeric roots, bright powder bowls, ginger slices, peppercorns, and green leaves outside the pack with exterior badges for Soft Absorb Path, Plant-Gold Comfort, Daily Soft Caps, and Pepper Soft Blend so the collection tile reads as warm botanical curcumin lifestyle theatre, clearly distinct from Rhizora curcumin joint cartons, TrailGum soft-chew lines, QuietStep mobility soft tablets, SoftHalo skin glow tablets, and neighbouring Wellness Set 7 siblings shipping in parallel. Soft plant-gold comfort packaging language only — portfolio fiction, not disease or hard joint-pain advertising. No Narson Group, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep liposomal curcumin bottle + turmeric root / powder theatre energy as the concept — but invent Goldwick as the brand spine with Soft Caps hierarchy and an original wick-flame droplet mark (never Narson lockups, YOUR BRAND script, order CTAs, or contact footers). Outside the dieline, floating turmeric/pepper props plus exterior headline Gold Soft. Daily Wick. lift the bottle into a Colgate-style enriched 1080 lifestyle poster. Soft absorb/comfort wellness language only.
Problem statement
Liposomal curcumin boards often lock manufacturing promo names (Narson), clone YOUR BRAND amber-bottle labels with dense clinical claim walls, and leave phones, emails, QR codes, and ORDER NOW chrome in portfolio decks. The brief needed an original fictional plant-gold soft-caps brand, redesigned bottle hierarchy, soft comfort storytelling (not hard disease claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Rhizora and parallel OTC wellness packs.
Solution
We invented Goldwick Liposomal Curcumin Soft Caps, rebuilt hierarchy around wick-flame → GOLDWICK → Liposomal Curcumin Soft Caps → Black Pepper Soft Blend → 60 Soft Capsules, and validated an exactly 1080×1080 enriched lifestyle packshot: amber bottle as hero, floating turmeric/pepper props, and Gold Soft. Daily Wick. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; Rhizora and parallel neighbour slugs left untouched.
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