Product Packaging Design
Cradleora Softglow Prenatal Multi + DHA
Amber-glass Softglow prenatal bottle + blush carton with floating maternity florals and Nourish Softly. callouts.
Client Cradleora
Description
Cradleora is a fictional maternal-nutrition house for Softglow Prenatal Multi + DHA: a redesigned amber glass bottle with blush screw cap plus matching soft-pink retail carton featuring an elegant Cradleora serif wordmark, Softglow / Prenatal Multi + DHA hierarchy, original flat illustration of a pregnant woman in a cream wrap cradling her bump inside a peach arch with soft leaf accents (never Mama Care identity or cloned maternity-character art), vegan + gluten-free badge language, and 60 Softgels footer. We staged bottle + carton as one cohesive amber-and-blush primary SKU set (not dual parallel material systems), then floated peonies, baby’s breath, golden DHA softgels, blush tablets, linen fold, and dew droplets outside the packs with exterior badges for Pregnancy-Friendly Formula, Vegan Daily Ritual, Gluten Free, and Multi + DHA Care so the collection tile reads as soft pink maternity lifestyle theatre, clearly distinct from Matrivra Nestlight carton-trio prenatal boards, Nestuva pregnancy-test cartons, Ovulivra inositol sticks, Aequora / Nerevora omega bottles, Lullivra formula, Magnivra FloraCalm, Rosalyra softcaps, and neighbouring OTC/supplement packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep prenatal multivitamin + DHA bottle-and-carton energy, soft pink maternity aesthetic, elegant serif brand calm, hero pregnant-woman illustration on pack, vegan / gluten-free / pregnancy-friendly callouts, and amber-glass + blush packaging warmth as the concept — but invent Cradleora as the brand spine with Softglow Prenatal Multi + DHA hierarchy and an original seated cradling-bump illustration (never Mama Care / Mama care® lockups, never cloned dual amber-vs-pink-plastic comps as two portfolio items). Outside the dielines, floating peony/softgel/linen props plus exterior headline Nourish Softly. lift one cohesive SKU set into a Colgate-style enriched 1080 lifestyle poster without third-party prenatal trademarks or studio watermarks.
Problem statement
Prenatal multi + DHA boards often lock real brand names (Mama Care), clone soft-pink bottle-and-carton maternity illustration comps as-is (or dump amber-glass vs pink-plastic as two separate portfolio clones), and barren pack-on-pink crops into decks. The brief needed an original fictional prenatal nutrition brand, redesigned amber-glass + blush carton hierarchy treating one primary set as hero, and a square 1080 enriched lifestyle poster with floating maternity props and external typography — distinct from Matrivra Nestlight carton trios, Nestuva midstream pregnancy tests, Ovulivra inositol sticks, omega-3 bottle systems, infant formula, and other maternity/OTC neighbours shipping in parallel.
Solution
We invented Cradleora Softglow, rebuilt hierarchy around Cradleora → Softglow → Prenatal Multi + DHA → original maternity illustration → vegan / gluten-free cues → 60 Softgels across amber bottle + blush carton, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle + carton as hero, floating peony/softgel props, and Nourish Softly. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Mama Care identity or watermark text; Matrivra, Nestuva, Ovulivra, Aequora, Nerevora, Lullivra, Magnivra, and Rosalyra neighbour slugs left untouched.
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