Product Packaging Design
Triovra SoftDose Triple Antibiotic
Teal SoftDose foil sachet + multipack with floating first-aid props and One Tear. Clean Care. callouts.
Client Triovra
Description
Triovra is a fictional OTC first-aid house for SoftDose Triple Antibiotic ointment: a redesigned single-use teal-and-white foil sachet with a vertical teal brand rail, hex-plus mark, SoftDose hierarchy, original tear-and-drop usage illustration, Topical use pill badge, CLIP · DOSE · CARE footer, and Net Wt 3 g clarity — never MY MEDIC, Neosporin, or cloned foil faces with CE marks or country-flag seals. The hero set also carries a matching SoftDose multipack carton behind the sachet. We staged sachet-plus-multipack as the full-set hero, then floated an adhesive bandage, cotton swab, gauze roll, clean glove accent, and ointment droplet outside the packs with exterior badges for SoftDose Foil, Triple Antibiotic, Travel First Aid, and Net 3 g Sachet so the collection tile reads as clean clinical first-aid lifestyle theatre, clearly distinct from Mycivra SoftStep antifungal cream cartons, Tracivra LeafStack scar creams, Balmvora SoftBarrier healing ointment tubes, Pedivra Stride Clear antifungal packs, Ostivra joint gels, and neighbouring OTC topical slugs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep single-use first-aid foil sachet energy, teal + white medical aesthetic, medical-cross cue, topical tear/squeeze-drop storytelling, and ~3 g travel dose format as the concept — but invent Triovra as the brand spine with SoftDose / Triple Antibiotic Ointment hierarchy and a vertical teal rail plus reinvented tear-drop usage art (never MY MEDIC wordmarks, Neosporin identity, CE marks, flags, or cloned top-teal foil faces). Outside the dielines, floating bandage/swab/gauze/glove props plus exterior headline One Tear. Clean Care. lift the foil into a Colgate-style enriched 1080 lifestyle poster without third-party first-aid trademarks or studio watermarks.
Problem statement
Triple antibiotic foil-sachet boards often lock real brand names (MY MEDIC / Neosporin), clone teal-over-white tear-illustration packets with CE marks and flags as-is, and barren pack-on-white crops into portfolio decks — or collide with antifungal cream (Charmpoo-concept / Mycivra), scar cream (CELSUS-concept / Tracivra), and baby healing-ointment (Balmvora) items already shipping. The brief needed an original fictional first-aid triple antibiotic foil brand, redesigned sachet hierarchy with multipack theatre, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from foot antifungal cartons, scar-soften tubes, barrier ointments, and other OTC topical neighbours shipping in parallel.
Solution
We invented Triovra SoftDose, rebuilt hierarchy around hex-plus → TRIOVRA vertical rail → SoftDose → Triple Antibiotic Ointment → reinvented tear-drop usage art → Topical use / CLIP · DOSE · CARE → Net Wt 3 g, and validated an exactly 1080×1080 enriched lifestyle packshot: foil sachet as hero with SoftDose multipack support, floating bandage/swab/gauze/glove props, and One Tear. Clean Care. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no MY MEDIC, Neosporin, CE mark, flag, or watermark identity; Mycivra, Tracivra, Balmvora, Pedivra, Ostivra, and parallel OTC neighbour slugs left untouched.
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