SoftLume Body Brightening Cream

Cream tube + jar stone duo with Soft Lume. Even Tone. body-care callouts.

Client SoftLume

Description

SoftLume is a fictional body-care house for Even Soft Brightening Cream: a redesigned 60 ml beige squeeze tube plus 50 ml jar with original sun-leaf droplet crest, SOFTLUME wordmark, Even Soft hierarchy, Vitamin C · Soft Tone cue, and body-zone soft-care badges — never Narson Pharmaceuticals, YOUR BRAND placeholders, phones, emails, or contact footers. We staged tube + jar as the full-set hero on stacked light stone under warm palm-leaf bokeh, then floated citrus, cotton, cream dollop, and leaf outside the packs with exterior badges for Soft Lume. Even Tone., Soft Knee Care, Underarm Comfort Look, Neck Smooth Ritual, and Elbow Soft Path so the collection tile reads as warm spa body-cream lifestyle theatre, clearly distinct from GlowStack glutathione range, Evenvra clearlift cream, and neighbouring skincare siblings shipping in parallel. Soft even-tone moisturizing storytelling only — portfolio fiction, not whitening-cure advertising. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Skincare FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep body brightening cream tube-and-jar duo energy, stone-pedestal spa lifestyle, Vitamin C / soft-tone cues, and multi-zone body-care callouts as the concept — but invent SoftLume as the brand spine with Even Soft hierarchy and an original sun-leaf droplet crest (never Narson lockups, YOUR BRAND placeholders, or contact footers). Outside the dielines, floating citrus/cotton props plus exterior headline Soft Lume. Even Tone. lift the full duo into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Body brightening cream boards often lock manufacturing promo names (Narson Pharmaceuticals), clone beige tube-and-jar art and body-zone photo chrome as-is, and leave phones, emails, and website bars in portfolio decks. The brief needed an original fictional body-cream brand, redesigned tube-plus-jar hierarchy treating the full set as hero, soft even-tone storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from other Narson Set 4 neighbours shipping in parallel.

Solution

We invented SoftLume Even Soft Cream, rebuilt hierarchy around sun-leaf crest → SOFTLUME → Even Soft Brightening Cream → Vitamin C · Soft Tone → 60 ml / 50 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: tube + jar as hero, floating spa props, and Soft Lume. Even Tone. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; parallel Set 4 neighbour slugs left untouched.

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