ShoreCalm Magnesium Benefits

Spa-linen magnesium mist bottle with benefit callout bars and Magnesium Soft Helps. storytelling.

Client ShoreCalm

Description

ShoreCalm is a fictional calm-recovery house for Magnesium Benefits Mist: a redesigned amber glass spray bottle with shore-wave crest, SHORECALM wordmark, Magnesium Benefits Mist hierarchy, Transdermal Soft Oil, 100 ml footing — never Narson Pharmaceuticals lockups, watermark bands, phones, emails, or QR codes. We staged the bottle as hero on soft folded cream linen with a lavender stalk (spa closeup, not field panorama), then floated aloe leaf and linen folds outside the pack with exterior benefit badges for Brain & Nerve Soft, Muscle Soft Recovery, Sleep Soft Quality, and Cramp Soft Ease so the collection tile reads as benefits-forward magnesium lifestyle theatre, clearly distinct from TrailMist Field Rest field packs, Quiet Field Rest Mist set, Lumino Care RestMist bottle, and neighbouring OTC packs shipping in parallel. Soft recovery wellness language only. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep magnesium oil BENEFITS bottle-pack energy — linen spa closeup, strong exterior benefit bars for nerve/muscle/sleep/cramps — as the concept — but invent ShoreCalm as the brand spine with Magnesium Benefits Mist hierarchy and an original shore-wave crest (never Narson watermarks, seals, or contact/QR chrome). Outside the dieline, floating lavender/aloe/linen props plus exterior headline Magnesium Soft Helps. lift the bottle into a Colgate-style enriched 1080 lifestyle poster. Must stay visually and brand-distinct from TrailMist Field Rest lavender-field carton duo.

Problem statement

Magnesium benefits boards often lock manufacturing promo names (Narson), clone amber spray posters as-is with watermark bands, phones, emails, and QR codes, or look identical to field-lifestyle magnesium siblings. The brief needed an original fictional benefits-forward magnesium brand with a distinct spa-linen design system, redesigned bottle hierarchy as hero, soft recovery storytelling, and a square 1080 enriched lifestyle poster — without overwriting TrailMist, Quiet Field, or Lumino Care.

Solution

We invented ShoreCalm Magnesium Benefits Mist, rebuilt hierarchy around shore-wave crest → SHORECALM → Magnesium Benefits Mist → Transdermal Soft Oil → 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle as hero, floating lavender/aloe props, and Magnesium Soft Helps. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, phones, emails, QR, Instagram, or watermark identity; TrailMist, Quiet Field, Lumino Care, and parallel neighbour slugs left untouched.

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