Product Packaging Design
Cool Hang Cement
Cement / tile adhesive bag lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cement with real shelf pull.
Client Cool Hang
Description
Cool Hang is a fictional brand concept for cement / tile adhesive bag. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cement with real shelf pull.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of cement / tile adhesive bag under invented brand Cool Hang; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for cement / tile adhesive bag; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Cool Hang, built original hierarchy for cement / tile adhesive bag, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cement with real shelf pull.' margin callouts.
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