Product Packaging Design
Pillow Grove Night Soft Chewables
Lavender-night carton + blister chewables with botanical theatre and Night Soft. Quiet Rest. callouts.
Client Pillow Grove
Description
Pillow Grove is a fictional sleep-ritual wellness house for Night Soft Chewable Rest Tablets: a redesigned cream carton with lavender edge panels, original pillow-crescent crest, PILLOW GROVE wordmark, Night Soft hierarchy, Botanical Night Blend cue, Gentle Night Ritual seal, and 30 Chewable Tablets footing — never YOUR BRAND, Narson manufacturing chrome, or legal composition tables as client identity. We staged carton + silver blister as the full-set hero on warm wood under indigo night light, then floated lavender sprigs, chamomile, silk sleep mask, herbal mug, night lantern glow, and loose pale-lavender chewables outside the packs with exterior badges for Lavender Calm, Chewable Ritual, Gentle Botanical, and Carton + Blister so the collection tile reads as night-soft chewable lifestyle theatre, clearly distinct from Quiet Field rest-mist magnesium sets, Soft Vale dual tablets, Magnivra FloraCalm, and neighbouring OTC packs shipping in parallel. Soft packaging storytelling only for supplements — not medical advertising or dosage claims. No Narson Group, phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep carton-plus-blister natural sleep-support chewable energy, lavender/night sky calm, botanical night-ritual storytelling, and warm lantern lifestyle as the concept — but invent Pillow Grove as the brand spine with Night Soft hierarchy and an original pillow-crescent crest (never YOUR BRAND placeholders, Narson lockups, or copied milligram composition tables). Outside the dielines, floating lavender/chamomile/sleep props plus exterior headline Night Soft. Quiet Rest. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft rest-ritual wellness language only.
Problem statement
Sleep-support chewable boards often lock manufacturing promo names (Narson), clone white lavender cartons as-is with YOUR BRAND placeholders and dense composition tables, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional night-ritual chewable brand, redesigned carton-plus-blister hierarchy treating the full set as hero, soft botanical storytelling (not legal dosage walls), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from rest-mist sets and parallel OTC neighbours.
Solution
We invented Pillow Grove Night Soft, rebuilt hierarchy around pillow-crescent crest → PILLOW GROVE → Night Soft → Chewable Rest Tablets → Botanical Night Blend → 30 Chewable Tablets + blister companion, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + blister as hero, floating lavender/tea/lantern props, and Night Soft. Quiet Rest. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, composition-table chrome, phones, emails, QR, Instagram, or watermark identity; Quiet Field, Soft Vale, Magnivra, and parallel neighbour slugs left untouched.
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