Product Packaging Design
Osmivra Citrus Steady ORS
Orange ORS multipack carton + dual sachets with floating citrus-water theatre and Mix Steady. Travel Ready. callouts.
Client Osmivra
Description
Osmivra is a fictional pharmacy-wellness house for Citrus Steady oral rehydration sachets: a redesigned bright-orange 20-sachet multipack carton with OSMIVRA wordmark, large white O.R.S. hierarchy, CITRUS STEADY banner, photoreal orange-and-leaf stack, How-to-use side icons, and Oral Rehydration footing — never Drip Drop / DripDrop or Human care Laboratories identity. The hero set also carries two refined single-serve foils: a white clinic sachet with large orange ORS, Clinic-balanced formula line (never authentic WHO endorsement), orange splash photography, composition box, wavy orange footer, and Contents 21g; plus a white-top / orange-bottom split sachet with large orange ORS title, stylized orange-slice outline graphic, clean English Travel mix · Everyday fluid balance copy (no typos), and a fictional Clinic-balanced formula seal — never Sanify, Zydus, or WHO/UNICEF logo facsimiles. We staged carton + both sachets as the full-set hero, then floated orange slices, citrus leaves, water droplets, splash arcs, and an orange-water glass outside the packs with exterior badges for Mix Steady. Travel Ready., Orange Flavour, 20 Sachets, 21g Instant Mix, and Everyday Fluid Balance so the collection tile reads as high-visibility pharmacy ORS lifestyle theatre, clearly distinct from Citryvora citrus immunity packets, Ascelvora DayBright Vitamin C tablets, Zinivra BrightGuard zinc sticks, Fluxora orange energy sticks, Softuva DualSoothe cough syrups, and neighbouring OTC packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep pharmacy-orange multipack ORS carton-plus-sachet energy, citrus photography, large ORS shelf signal, composition / dosage clarity, white foils with orange accent systems (splash clinic foil + white/orange split with orange-slice outline), 20-sachet / 21g instant-mix storytelling, and travel & everyday fluid-balance framing as the concept — but invent Osmivra as the brand spine with Citrus Steady hierarchy and Clinic-balanced formula fiction (never Drip Drop / DripDrop, Sanify, Zydus, Human care Laboratories, or real WHO/UNICEF endorsement logos). Outside the dielines, floating orange/water props plus exterior headline Mix Steady. Travel Ready. lift the carton-and-dual-sachet set into a Colgate-style enriched 1080 lifestyle poster without third-party trademarks or studio watermarks. Soft dehydration-support wellness language only — not disease-cure claims.
Problem statement
ORS boards often lock real brand names (Drip Drop / Sanify / Zydus), clone bright-orange multipacks and white/orange foils as-is with WHO/UNICEF endorsement chrome or manufacturer locks, ship typo-ridden pack panels, and barren pack-on-white crops into portfolio decks — or collide with orange immunity packets and Vitamin C tablet concepts already shipping. The brief needed one original fictional ORS multipack brand absorbing carton + clinic foil + orange-slice split-sachet cues into a single slug, redesigned hierarchy treating the full set as hero, clean English copy, and a square 1080 enriched lifestyle poster with floating citrus-water props and external typography — distinct from Citryvora immunity sachets, Ascelvora Vit C tablets, and other OTC neighbours shipping in parallel.
Solution
We invented Osmivra Citrus Steady, rebuilt hierarchy around OSMIVRA → O.R.S. / ORS → Citrus Steady → citrus photography / orange-slice outline → Clinic-balanced formula fiction → 20 Sachets / 21g → Oral Rehydration / Travel mix · Everyday fluid balance across carton + dual sachets, and validated an exactly 1080×1080 enriched lifestyle packshot: multipack + foils as hero, floating orange/water props, and Mix Steady. Travel Ready. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Drip Drop, Sanify, Zydus, Human care Laboratories, WHO/UNICEF logos, or watermark identity; Citryvora, Ascelvora, Zinivra, Fluxora, Softuva, and parallel neighbour slugs untouched.
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