Product Packaging Design
Lyvva Sensitive Skin Shampoo Duo
Matte lavender 1L pump twin silhouettes with sunflower-yellow bubbly wordmark and soft-scalp theatre.
Client Lyvva
Description
Lyvva is a fictional derm-minded haircare house for a sensitive-skin 1-litre shampoo twin. We redesigned matte lavender pump bottles in two soft silhouettes — tall cylinder and rounded rectangular — with a lavender-to-white gradient, bubbly sunflower-yellow vertical LYVVA wordmark, Soft Scalp Power circular seal, and Atelier Lyvva footer — not a MOTT or Fabrik Cosmetology clone — then staged lavender sprigs, chamomile, cotton, foam, and floating bubbles outside the packs so the collection tile reads as one calm grey-studio lifestyle poster, distinct from jasmine Jasmora, Lumévia body wash, and white professional haircare suites.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the clinical-soft lavender pump duo energy — yellow bubbly vertical wordmark, pH cue, white sensitive-skin pill, circular seal, cool grey studio — but invent Lyvva as the brand spine: Soft Scalp Power seal, Calm Cleanse exterior lines, twin silhouettes for shelf presence. Props and callouts live outside the dielines so the hero stays a readable Colgate-style enriched poster.
Problem statement
Sensitive-skin shampoo ads often clone real cosmetics trademarks or sit as bare grey-backdrop bottle dumps. The brief needed an original fictional haircare brand, redesigned lavender 1L pump duo with yellow vertical wordmark energy and a circular seal, and a collection-ready 1080 enriched lifestyle packshot with soft props and headlines outside the packs — clearly distinct from jasmine shampoo, Provençal lavender wash, and other PixerArt hair pieces.
Solution
We invented Lyvva, rebuilt label hierarchy around vertical LYVVA → SHAMPOO / Sensitive Skin → Soft Scalp Power seal → Atelier Lyvva / 1000 ml, and validated an exactly 1080×1080 lifestyle packshot: floating lavender, chamomile, cotton, foam, and bubbles framing the twin pumps plus exterior Calm Cleanse / pH-Balanced Softness / Gentle Daily Ritual callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080.
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