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Canyon Tower Marine Lifejacket Retail Carton

Marine lifejacket retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Canyon Tower — Marine Ready.

Client Canyon Tower

Description

Canyon Tower is a fictional brand concept for marine lifejacket retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Canyon Tower — Marine Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of marine lifejacket retail carton under invented brand Canyon Tower; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for marine lifejacket retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Canyon Tower, built original hierarchy for marine lifejacket retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Canyon Tower — Marine Ready.' margin callouts.

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