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Product Packaging Design

Balm Jersey Loose setting powder

Loose setting powder lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Loose setting powder with real shelf pull.

Client Balm Jersey

Description

Balm Jersey is a fictional brand concept for loose setting powder. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Loose setting powder with real shelf pull.'. No real trademarks or watermarks.

Packaging Cosmetic Beauty Cosmetic Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of loose setting powder under invented brand Balm Jersey; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for loose setting powder; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Balm Jersey, built original hierarchy for loose setting powder, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Loose setting powder with real shelf pull.' margin callouts.

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