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Summit Grip Marine Bilge Pump Carton

Marine bilge pump carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Summit Grip — Marine Ready.

Client Summit Grip

Description

Summit Grip is a fictional brand concept for marine bilge pump carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Summit Grip — Marine Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of marine bilge pump carton under invented brand Summit Grip; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for marine bilge pump carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Summit Grip, built original hierarchy for marine bilge pump carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Summit Grip — Marine Ready.' margin callouts.

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