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River Carton Paddleboard Deck-Pad Sample Board

Paddleboard deck-pad sample board lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: River Carton — Paddleboard Ready.

Client River Carton

Description

River Carton is a fictional brand concept for paddleboard deck-pad sample board. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'River Carton — Paddleboard Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of paddleboard deck-pad sample board under invented brand River Carton; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for paddleboard deck-pad sample board; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented River Carton, built original hierarchy for paddleboard deck-pad sample board, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'River Carton — Paddleboard Ready.' margin callouts.

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