Product Packaging Design
Klarova Kraft Window Dried Fruit Pouches
Six-SKU kraft clear-window dried-fruit pouch family with floating orchard props and See Through Honest. callouts.
Client Klarova
Description
Klarova is a fictional clean-label orchard snack house built as a redesigned six-SKU kraft stand-up zip pouch family: Orange Glow, Green Apple, Pineapple Sun, Kiwi Verdant, Pear Soft, and Banana Crisp. Each natural kraft doypack carries an arched ORCHARD DRIED FRUIT header, original twin-leaf sprout-in-ring mark, bold KLAROVA lockup, large clear product window revealing real dried fruit, flavor name under the window, SEE THE FRUIT · TRUST THE SNACK footer, and 100g cue — then stages floating dried orange, apple, pineapple, kiwi, pear, banana chips, and fresh leaves outside the packs with margin badges for Six Fruit Family, Kraft Zip Fresh, Clear Window Proof, and Clean Label Orchard so the collection tile reads as honest eco-kraft dried-fruit theatre, clearly distinct from FreshPacked.com identity, Cherivelle acrylic dryfruit gift coffers, Nuxora dryfruit jar quartets, Juglora walnut pouches, and Almvelle almond pouch neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kraft stand-up zipper energy, large clear product windows, consistent multi-SKU family system, forest-green type on natural kraft, and transparent honest dried-fruit storytelling as the concept — but invent Klarova as the brand spine with ORCHARD DRIED FRUIT → twin-leaf ring mark → KLAROVA → flavor name → SEE THE FRUIT · TRUST THE SNACK hierarchy (never FreshPacked.com or HEALTHY SNACKS & TREATS clones). Outside the dielines, floating dried-fruit props plus exterior headline See Through Honest. lift the six-pouch family into a Colgate-style enriched 1080 lifestyle poster without third-party snack trademarks or studio watermarks.
Problem statement
Premium dried-fruit pouch boards often lock real ecommerce brand names (FreshPacked.com), cloned single-leaf kraft artwork, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional kraft window-pouch brand, redesigned six-SKU family hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from acrylic dryfruit gift coffers, clear dryfruit jar quartets, California walnut/almond pouches, and other snack neighbours shipping in parallel.
Solution
We invented Klarova, rebuilt hierarchy around ORCHARD DRIED FRUIT → twin-leaf ring → KLAROVA → clear window → flavor name → SEE THE FRUIT · TRUST THE SNACK → 100g, and validated an exactly 1080×1080 enriched lifestyle packshot: six kraft pouches as hero, floating dried-fruit props, and See Through Honest. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no FreshPacked identity or watermark text; Cherivelle acrylic gift-coffer slug and assets untouched.
More proof
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